Saturday, August 30, 2014
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by Maria Reyes-McDavis Relationship Marketing-Social Media Marketing Relationship marketing is the process of attracting, maintaining, and developing the best relationship with targeted people. Successful relationship marketing requires relationship commitments and trusts. Social Media Marketing is a place for establishing long term relationship marketing. Social media marketing can bring tremendous value to those who know how to leverage it. Social media marketing is fast growing internet community collaboration, especially after Web 2.0 application revolution (Twitter, Facebook, Linkedin) where... (Read More ...)

by BTO Educational Yet another crisis has hit the Gulf region of the United States. Hurricane Katrina is still firmly in the minds of Gulf Coast residents, and April’s Gulf rig explosion – along with the BP oil crisis – has given us unfortunate lessons on corporate irresponsibility. But, adding insult to this eco-disaster, is the way that BP is handling its public responses and public relations to this tragedy.   CEO Tony Hayward’s quotes of desiring to “get his life back”, broadcasting heartfelt yet media polished responses, and spending of millions of dollars... (Read More ...)

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani,... (Read More ...)