Video Marketing Expert, Cory Sanchez talks with E-mail Marketing Expert, Jason Henderson about the effective strategy of using Video Marketing with E-mail campaigns. These Video Marketing Experts discuss techniques and strategies, to optimize E-mail Video Marketing and how Video brings E-mails to life.
How Does Video E-mail Work?
Have you ever received boring e-mails full of text, from company’s you have, or have not done business with? I am sure a majority of us have.
Typically, those e-mails are never read because they are not engaging to the recipient. A lot of businesses do not realize this until they hear the staggering statistics; less than 3% of e-mails are open and less than 1% are read. So how do you engage your audience and to view and read e-mails in their entirety? Many Video Marketing Experts believe the use of Video E-mail Marketing can enhance the number of e-mails viewed, and actually engage the readers enough to get feedback or a response.
Video Marketing Experts also believe Video Marketing and Video E-mail Marketing, is the new medium to communicate your message in an interesting, engaging, and entertaining manner. E-mails need to tell a story and be engaging to customers. Adding Video or even images to your e-mails can help increase the likelihood of your e-mail actually being effective and reach your audience. With the increasing chance your audience will completely read your e-mails with the addition of video, you can also include more relative content within your e-mails. For example, the use of internal and external links to your product/service, or various websites or information you may be able to provide. This can add to the marketing tactics you already have in place and also drive traffic to your desired websites.
In addition, Video E-mail Marketing can be a cost effective way to market your product or service without having high costs with mailing postcards or follow-up letters. Creating short e-mail videos to send to your customers is not time consuming, can highly increase your conversion rate and follow-up, and most importantly build relationships.
If you would like to learn more about How Video E-mail Marketing works, Check out information on our Video Marketing Webinar:
If you would like to view the FULL version of this video: http://videomarketingexpertseries.com/interviews/marketing-techniques/jh
Also, learn more about Video Marketing Strategies by visiting us at : http://mojovideomarketing.com