Video Marketing Expert, Cory Sanchez, speaks with Marketing SEO (Search Engine Optimization) Expert and CEO of Primeview, Peter Liefer, about How to Increase Local SEO by using Google Places. These Video Marketing Experts give Tips on different tactics to maximize SEO for local businesses, or any company looking to increase its local SEO value.
With the changing infrastructure of search, it is now more and more important for small businesses to target a specific geographic location to improve search rankings. Now, more than ever it is increasingly important to enhance your Local SEO that you are targeting. The use of Local SEO with your Internet Marketing will allow you to design a campaign to reach your target audience, which is in your geographic location. Yes, there are a variety of other directories on the internet that will allow you to market your business. These include, the Yellow Pages and White Pages. However, with Google being such a widely successful resource, using Google Places to geographically target your business and audience can vastly improve your Local SEO.
No matter if you are trying to improve your SEO in general, or even your Local SEO value, every business wants to rank at the top of each search engine, just like the ones you find in Google or Google Places. Google Places works very similar to Google, in ranking your business. First, the more content you can create on your Google Places page, the more beneficial. This includes, adding pictures and video, if possible, and focus on your keyword optimization, just like you normally would when trying to increase your overall SEO value. A few important things to keep in mind; make sure you create a high number of tags that are keyword optimized for your product or service. These tags can be more beneficial if they are long tail tags, with more key words in each phrase. In Addition to creating multiple tags, if is also important to receive reviews back on your business. This can be done by current and past customers, by possibly offering them an incentive to give your business a review. A combination of keyword optimizing your site along with good reviews can increase your ranking on Google and Google Places.
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