Internet Marketing Tips for Insurance Agents that can Drive Sales
Are you an Insurance Agent, who is running into road blocks with your Marketing plan? Are you trying old marketing techniques that are just not working for you anymore. Is your current Marketing Strategy difficult to track your Return on Investment (ROI)?
Many professionals encounter these problems with their marketing. In the insurance industry, like any other industry, there needs to be a strong marketing plan in place to be successful.
Here are some old marketing strategies previously used by Insurance Agents, and our New Marketing Tips on how to improve those old strategies, and increase your sales.
Internet Marketing Tips for Insurance Agents
1.) The Use of Internet Marketing
Old Marketing Strategy = The Use of Direct Mail.
New Marketing Strategy = The Use of Internet Marketing.
This solution seems basic, however, a lot of company’s still swear by direct mail marketing. Internet Marketing can be a large task, but optimizing your company’s website or your own personal website can be beneficial to gain more traffic, which can lead to more clients. Since it can be difficult to connect with a potential client through internet marketing, the use of video in your marketing campaign, can help you tell your story and build relationships. Also, using PPC (Pay Per Click) campaigns to online market your business online, and even adding a video Opt-In form to your website, where people can request an insurance quote, can be highly beneficial.
These internet marketing tactics can allow you to easily track your investment and follow your ROI, rather than spending a set amount on direct mail marketing.
2.) Offer Incentives.
You can set up incentive programs over a set period of time to current and potential clients. One easy way to get your incentive programs out to clients, is to create a short, quick video, of the incentive you are currently promoting. For example, you can send your current clients a video promoting a specific amount of savings if they refer any family or friends. This allows you to reach your current database, and creates the possibility of adding to that database by sending a video message. Incentives can also be offered on your social media websites and any other media outlets you have.
3.) Renewal Reminder
As an insurance agent, you want to ensure you retain your clients, so sending renewal reminders is important. But how are you sending out your renewal reminders to your clients? Are you using direct mail, or phone calls, or possibly both? If you want to maximize your budget and save costs with your marketing plan, find the one that is most effective for you. There is always a trial and error process in marketing, but one of the more effective ways to receive a response would be to use video renewal reminders. A video renewal reminder can be send in SMS (text message) or e-mail format to your current clients. It can consist of a short video that explains their insurance policy is ending soon and they need to renew, and you can also communicate any other information to them at that time.
You can plan your marketing campaign accordingly, however this shows you some video marketing techniques to help your internet marketing plan take off and close more sales.